According to the Times, neuroscientists are trying to understand how the brains of writers and readers work. How, exactly, does the reader feel an emotional reaction to the death of a character, for example? And is it the same emotional reaction that the writer felt in creating the scene?
How, you ask, do scientists measure these reactions?
Hook up the writer and (later) his readers:
They have asked Mr. Grunberg to try to keep each chunk of text limited to one dominant emotion, and have tracked where his cursor was at various points in each writing session, to match his words with the physiological data. The 50 readers will read the novella on an e-reader, to allow similar tracking.
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